Capital Data Insights · Toronto, Canada

Research that stands up.

Capital Data Insights is a market-research and data-infrastructure firm. We design the study, build the systems that field it, and deliver numbers you can defend — with Canadian privacy and telecom compliance engineered in from the first line of code.

Work with us What we do
FoundedFederally incorporated · 2025
FocusResearch · Infrastructure · Governance
StandardsCASL · PIPEDA · CRTC
Capabilities

Built to measure

RESEARCH & POLLING

Research & Polling

Quantitative fieldwork designed for defensibility — from instrument design through weighting and reporting.

  • RDD & targeted-sample telephone studies
  • IVR and live-agent fieldwork
  • Questionnaire design & methodology disclosure
DATA INFRASTRUCTURE

Data Infrastructure

We build and operate the platforms behind the work — supporter and stakeholder CRMs, outreach pipelines, and reporting layers, each client on its own isolated environment.

  • Campaign & organizational CRM deployment
  • Telephone, email & SMS pipelines
  • Per-client isolated production environments
GOVERNANCE & COMPLIANCE

Governance & Compliance

Consent, calling windows, do-not-contact handling and data custody treated as engineering requirements — with an audit trail to match.

  • CASL consent-source tracking
  • CRTC calling-hour & do-not-call enforcement
  • PIPEDA-aligned data custody
How we work

Numbers that survive scrutiny

Methodology, disclosed

Sample frames, field dates, weighting and margins travel with every result we publish. If a number can't be explained, it isn't released.

Consent, recorded

Every contact record carries its consent source. Opt-outs are enforced at the system level — not by policy memo.

Compliance, compiled in

Calling windows, identification rules and do-not-call checks run in code, on every call, before a phone ever rings.

Data, isolated

Each client operates on a dedicated production environment. Your data is never pooled, resold or repurposed.

Research only has value if the people reading it can trust how it was made.

Platforms

Software we stand behind

Campaign Infrastructure

WISER™

Identify → Engage → Upscale

A complete campaign data platform: contact management, phone banking, donations, lawn signs, newsletters and get-out-the-vote — built for Canadian electoral rules and delivered as a managed, isolated install for every campaign.

Visit getwiser.ca →
Opinion Research

SentiMetric

Field-grade polling engine

Capital Data Insights' in-house survey fieldwork platform: probability-based sampling, automated calling-window enforcement by region, and live dashboards from first dial to final crosstab.

Enquire about fieldwork →
Leadership

Who's behind the work

Principal
Research & Platforms

Patrick Smith

Founded Capital Data Insights and leads its research design and platform development. A campaign manager across municipal, provincial and federal politics — including party leadership races — he builds studies and systems around how findings get used, contested and defended in the field. MBA.

Principal
Delivery & Operations

Terry Pruner

Leads client delivery and operations. Thirteen years in management consulting, following senior roles in advertising and enterprise sales, anchor a practice measured by what clients can actually act on. A professor of business, he keeps the firm's methods rigorous and repeatable. MBA.

Principal
Governance & Compliance

David Mousavi

Sets the firm's compliance posture. A senior legal executive focused on privacy, data and technology governance, he ensures every study and system meets Canadian privacy and telecom obligations before launch — not after the fact. JD, MBA.

Put your decision on solid ground.

Tell us what you need to know — about a market, a riding, or your own data — and we'll design the study or the system to answer it.

Emailinfo@capitaldatainsights.com

Office477 Richmond St W, Suite 908
Toronto, ON M5V 3E7

EntityCapital Data Insights Inc.
Federally incorporated (CBCA)